Hi, I’m Heather

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• Develop and implement digital engagement strategies.

• Management of marketing calendar & budgets.

• Guide the creative/content strategy for campaigns that are digital-first and insights-driven.

• Review and assess marketing needs to establish a strategic point of view and write clear and insightful creative briefs.

• Responsible for understanding each client's brand, audience, and objectives to enable informed solutions.

• Working as a strategic liaison between various in-house & client teams to ensure all deliverables align with marketing direction.

• Conceptualize, pitch, launch, and analyze marketing campaigns.

• Generate reports to understand the post-campaign impact and to inform future work.

• Keep up-to-date with new platforms and creative best practices.