Creative Content Strategist
A Go-To-Market CPG/eCommerce Strategy
An omnichannel go-to-market campaign created with the O-Cedar brand and creative teams.
Summary
Services
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Content Strategy
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Digital Engagement Strategy
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Media Buying
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Website Design
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Performance Analysis
Partners
ALX Creatives
Brainchild
Social Snacks Video
The Challenge
To create buzz & drive sales for a new product.
O-Cedar partnered with us to create pre & post-launch omnichannel strategies to drive excitement & sales.
3 Reasons to choose EasyWring RinseClean
The Solution
Pre-launch we focused on teaser content featuring abstract imagery along with the tagline - Get Ready For A Fresher Clean. Launched on all O-Cedar organic & paid channels users were directed to a teaser PDP where they were incentivized to provide their emails for a special product offer.
Post-launch content was both product & lifestyle driven - paired with messaging to explain the product innovation and the role it plays in users cleaning routine.
The Results
The campaign as a whole resulted in +59k conversions, and a strong CVR of 28%. It also drove highly engaged users with low bounce rates of 54% and just under two pg/session.
