Creative Content Strategist
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Reimagining The "Original, Speckled Cookware"
Summary
As America's first & favorite enamel coated cookware - established in 1871, Granite Ware is already a cookware staple in kitchens throughout the U.S.
We partnered with them to reinvigorate the brand and create go-to-market multi-channels strategies for new products.
Services
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Content Strategy
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Digital Engagement Strategy
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Media Buying
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Website Design
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Performance Analysis
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Partners
ALX Creatives
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The Challenge
Being a part of households for generations - Granite Ware was in need of reinvigorating their brand. With a focus on building the brand's online presence - we worked with the brand & creative team to build a cohesive online experience, evolve the brand, and reinforce the product value within a new user base.
The Solution
To bring the brand into the forefront of user minds, we leaned into an online multi-channel creative & brand refresh.
Through the use of social proof, UGC, recipes & product showcases - paired with updated brand imagery and iconography we were able to successfully reintroduce the brand and foster new paths to growth.
The Results
In just over a year we were able to refresh and grow the brand - resulting in just under 6k in brand followers, over 1mm content engagements, well above benchmark engagements rate of 4.76% and low CPCs of $0.22.
