Creative Content Strategist
Driving Awareness Within A Highly Competitive Space
ZipLinx
An engaging STEM toy line - Blip Toys partnered with us to develop a brand lift campaign for ZipLinx.
Summary
Services
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Content Strategy
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Digital Engagement Strategy
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Media Buying
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Performance Analysis
The Challenge
We partnered with Blip Toys on a holiday launch with the intent to build awareness, gain market share & drive sales - within a highly competitive space.
The Solution
In order to stand out & become top-of-mind with users during the holiday season - we utilized energetic, commercial style video content as well as product-focused Google Discovery ads.
Paired with low-intent search campaigns we were able to successfully drive high-quality engagement & drive sales.
The Results
Within the first month of launch we were able to drive just under 48k in ad interactions, a 32% ad interaction rate, a view rate of over 59% and a low CPV of $0.02. We also saw the even when running skippable ad formats - over 60% of our viewers watch the video to completion.
