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Creative Content Strategist
Doing Good & Driving Sales
Lucky Iron Fish is a reusable & effective cooking tool that adds extra iron to food & drinks. With a portion of every sale going towards the LIF impact fund - we were able to do good while driving sales.
Summary
Services
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Content Strategy
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Digital Engagement Strategy
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Media Buying
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Performance Analysis
Lucky Iron Fish x WeWork Labs
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The Challenge
Lucky Iron Fish partnered with us to create an e-commerce content & marketing strategy tailored specifically for Google's new ad type - PMax.
The Solution
Static & video content with a focus on the product value, user pinpoints & the company philosophy.
The Results
Since launching the campaign has received over a 5% CTR, a low CPC of $1.06 and just under a 4% CVR.
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